Why a Professional Business Portrait is Important

April 24, 2012 | by Chantal Benoit Comments

A business portrait is a headshot done by a professional photographer that people use for business cards, Websites, signs, blogs, advertising, etc.

It is an important asset to your business so it can help clients visualize your brand, who you are and help them make a connection with you.

Your business portrait will project the image of your company and your services.

If your lawyer was posed in an Hawaiian shirt, would you take him seriously? 

If you are serious about connecting with clients and want to show them you mean business, you need to invest in a professional image.

A picture is worth a thousand words. Your business portrait is an opportunity to make an impact and impression on your clients. Do you want to be serious, smiling, powerful, approachable?

The image will be used to represent your company so dress accordingly.

Carefully choose your attire because this is the way clients will perceive you.

It is a good idea to dress the same way your clients see you at work or your photo will look unnatural.

Avoid clothing that wrinkles easily.

Solid colors photograph best, midtones such as green, blue, brown, black, navy look great.

Light colors such as beige, tan, peach, pink might wash out your skin tone.

Bright colors such as reds, oranges or clothing with patterns will distract from the face. Unless of course you have a specific uniform that represents your work environment.

Your appearance, hair and make-up play an important part of the final outcome.

An evening wear make-up is recommended but don’t over do it. Avoid shimmery make-up. If you never wear make-up, a little foundation is recommended to even out your skin tone. Bring loose powder for touch ups for shiny skin.

Business portraits should be updated every 1 to 2 years, especially for women who change their hairstyle and color.

Call today at 613-841-1469 to book your appointment so you can refresh that old photo.

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E-mail: info@chantalbenoit.com Phone: 613-841-1469 613-841-1469